Trauma is the best teacher and healing the best road to evolution
Change is the only constant – we get proof of this again and again from the people we interview daily in our work as sociologists.
When we started our in-depth investigation of trends, a year ago, it was a natural reaction to what we were constantly finding in our studies – that people talked about new things they were coming across, new activities they were taking on, and new ideas they were taking in.
But still, although lifestyle and mentality changes seemed to be quite common occurrences, it was hard for us to appreciate the true extent of the speed at which the evolution takes place. This past year, we have seen not only new trends developing, but also transformations in the psychological mechanisms that fuel previously identified trends.
Ready for the long road
The shifts that we were observing in the previous edition of our study were closely related to a strongly started “emotional healing” process. People became more aware of the anxieties that were limiting them, more mindful of their own needs and more determined than ever to look for solutions to reach happiness. The hope in a better tomorrow fuelled a series of social phenomena with lasting effects – such as the increase of people’s involvement in civic or ecological causes.
Although the current economic context leaves to be desired, people have managed to keep their recently learned lessons and continue to evolve by learning new ones – for instance, by understanding the value of perseverance and sustained effort, in spite of disappointments or lack of immediate results.
The 18 trends for 2019, described in this document, paint a novel image for post-revolution Romania – that of a society that is aware of its real shortcomings, yet ready to go all the way to achieve its purpose, of becoming an authentic source of pride and patriotism.
About the project
Hunters by Unlock was born a year ago, as an answer to marcom specialists’ need for permanent connection to the newest trends in consumers’ lifestyle. Hunters’ mission is to bridge the gap between brands and consumer, by identifying social evolution areas and measuring trends intensity, as well as offering applied consultancy for every business.
The project is ran on a yearly basis and comprises of a qualitative exploration followed by quantitative validation on a sample of 1,000 people, representative for urban internet using population.