Digital Downloads

The Hunters 2025 booklet encapsulates the key trends of the year, highlighting how they manifest in people's daily lives. In essence, it's a simplified guide to understanding trends!

Half of Romania's potential is numbed in the country side, where kids are less encouraged to dream high and aspire for more. In September 2024 we ran a thorough qualitative survey on parenting and education in rural areas, on the request and support of Bookland and Leroy Merlin. Bookland is going to build the first dual education campus in Vulturesti, Arges County, addressing the educational needs of kids growing in rural areas. We can visit the main findings here!

Romania entrepreneurship used to be the rara avis that took the risk and forced us all to be better. Nowadays it is not that rare anymore, thus we can afford tackling more sensitive subjects such as the mental health of business people in Romania. Please downloads the research presentation of the Mind your Business survey, run in partnership with start-up.ro

In February we celebrate love in all its forms. As brands meet people’s needs, BCR thought how a bank could support love in the best possible manner and for this reason we ran together a study on the life of Romanian couples and the role of money in sustaining family’s happiness. In this report you may find out what is the status of the relationship between love & money and what we can do better to maintain couples financial welfare (The report is in Romanian version).

Hunters 2024 booklet contains a full description of the most important trends of the year, enriched with consumer verbatims and confirmation indexes, as resulted from the main study. Moreover, the foreword editorial is hosting Andreea Rosca, from the vast and the curious, who is giving her view on the changes impacting people's life in Romania, while the preface contains an article written by Adina Vlad on what "manifest what I am" means in terms of trends and lifestyle shifts

Mental health is recognized in the last years, mainly after pandemic, as being top priority for living a good life and triggering motivation for action. People design their life and chose their job in accordance with the rules of preserving a balanced and healthy mind & soul. How far we are in prioritizing mental health in companies? This report contains the second wave of measuring the status quo of employees mental health in Romania

While Romanian brands grow strong, Romania gains strength as well. While Romanian brands cross the border and get appreciation abroad, Romania gains international recognition. The success of Romanian brands is our success, as a nation, and tell a good story about us - a story about resilience, ambition, perseverance and creativity. This report presents in short what Romanians think they've achieved while nurturing Romanian brands

Once upon a time beers wrote memorable stories in Romania and grew in a year like others in seven, as fairytales say. Now the story is on a mist, like the beer knight has lost its charm and strength in his journey towards the quest. Are there ways to beer us up and roll again the fun and party, spice up the story? Or we start a new one, giving beer a different role in the play?

Looking back 20 years ago, the market of soft drinks was dominated by carbonated flavored drinks who were competing to draw your attention through shocking flavors and tastes Today people are much more in search for discreet functional benefits of soft drinks to restore their body balance. How much of the old joy is still present in the category? Is functional drinking taking the lead In NARTD? What does “refresh me better” mean today?

Romanian cuisine is under pressure to adapt to current rules of living or fade away. There's a lot of potential in its taste, practicality, diversity and creativity, yet lots of other features are holding it back from staying relevant to younger generations. What's the way forward and how we prepare today for the future? This are some of the key questions we addressed in "Tasty Memories" research report, run in partnership with Cronicari Digitali. Romanian version report available for download

The Awakened Self booklet contains a summary of qualitative data and insights connected with each of the trends of 2023 and this year edition is very rich in examples and quotes from people we interviewed throughout the year, with final check in December. The booklet also contains a series of deep dive interviews with people managing brands or organisations that already manifest these trends. There is a lot of positive change around us, we just need to open the booklet and see it. Enjoy!

In January 2023, Netflix launched on its platform Teambuilding, a Romanian contemporary comedy with a huge box-office success. In this way, the movie became accessible to a wider public, the type would have never considered going to cinema for a Romanian movie. The shock was huge and generated a lots of controversies, especially in social media. Apparently, lots of critics, as these appeared as more vocal. Many of those that liked the movie were somehow afraid to admit they laughed and enjoyed the plot so as not to be judged for “bad taste”Curious to find what was actually the real impact of the movie on the Romanian public, we ran a survey meant to bring the scientific truth to the surface and find out what’s really behind those controversies. What are we actually trying to say?

Second edition of the quantitative research study conducted on companies, among marketers and business people, that shows the changes in communication and B2B marketing. You will find out what were this year’s challenges for B2B businesses, what solutions and new tools have they discover as well as how do they see the future of communication and marketing campaigns. Moreover, all data is compared to research results from 2021 edition.

Years during and after pandemic put a lot of pressure on employees relationship with their job and the companies they work for. Simultaneously people went through major stress caused by Covid threat and the challenges of staying home, isolated and forced to function using completely new rules. The come back of work force is not that smooth as we could have expected and that has been aggravated by the fact that mental health issues became priority for employees. In the meantime companies chose to preserve the old way of functioning in terms of employees motivation. What's the status in Romania? Are companies ready to take care of employees mental health? Check the report here

2022 brought back normality in the sense of lowering the level of alert produced by the pandemic. At the same time, 2022 was defined by the tensions generated by the social re-construction. This summary comprises a detailed qualitative analysis of trends valid in Romania in 2022, the year we called “Rebuilding Us”. Foreword: Alec Balasescu, Adina Vlad.

2021 was the first year after the pandemic shock in 2020, the year where lots of life rules have been rewritten. People made a lot of discoveries that led to a total or partial reset of their priorities. This summary comprises a detailed qualitative view of what has changed and defined 2021.